Privacy policy

Server log files

The provider of this website collects and stores information that your browser automatically transmits to the web server. These are:

• IP address (anonymized)
• Date and time of the request
• Time zone difference to Greenwich Mean Time (GMT)
• Content of the request (specific page)
• Access status / HTTP status code
• Amount of data transferred in each case
• Website from which the request comes
• Browser
• Operating system and its surface
• Language and version of the browser software.

The collection of this data is technically necessary in order to display our website to you and to ensure stability and security (legal basis is Art. 6 Para. 1 S. 1 lit. f GDPR).

This data is not merged with other data sources.

Contact forms

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

The processing of the data entered in the contact form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can withdraw this consent at any time. All you need to do is send an informal email to us. The legality of the data processing operations carried out before the revocation remains unaffected by the revocation.

The data you entered in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - especially retention periods - remain unaffected.

5. Analysis tools and advertising

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: tools.google.com/dlpage/gaoptout.

Objection against data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set that prevents the collection of your data on future visits to this website:

Deactivate Google Analytics.

You can find more information on handling user data at Google Analytics in Google's data protection declaration: support.google.com/analytics/answer/6004245.

Order data processing

We have concluded a contract for order data processing with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic features" function of Google Analytics. This allows reports to be created that contain information about the age, gender and interests of the website visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the point “Objection to data collection”.

Google Analytics remarketing

Our websites use the functions of Google Analytics Remarketing in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

This function enables the advertising target groups created with Google Analytics Remarketing to be linked to the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-related, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you log in with your Google account.

To support this function, Google Analytics collects Google-authenticated IDs of the users, which are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing / targeting by deactivating personalized advertising in your Google account; follow this link: www.google.com/settings/ads/onweb/.

The summary of the data recorded in your Google account takes place exclusively on the basis of your consent, which you can give or revoke to Google (Art. 6 Para. 1 lit. a GDPR). In the case of data collection processes that are not merged into your Google account (e.g. because you do not have a Google account or have objected to the merging), the recording of the data is based on Art. 6 Para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in Google's data protection declaration at: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use so-called conversion tracking. If you click on an advertisement placed by Google, a cookie for the conversion tracking is set. Cookies are small text files that the Internet browser places on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Every Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

“Conversion cookies” are saved on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can find more information on Google AdWords and Google Conversion Tracking in Google's data protection regulations: www.google.de/policies/privacy/.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

Microsoft Bing Ads

Our website uses the "Bing Ads" remarketing technology from Microsoft Corporation (One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft stores a cookie on your computer ("conversion cookie") when you access our website via a Microsoft Bing ad. Microsoft and "Bing Ads" customers can recognize that the ad has been clicked and has been redirected to our website. In this way, you can be addressed again through targeted product recommendations and interest-based advertising on the pages of Microsoft and other "Bing Ads" customers. The information obtained using the conversion cookie is also used to create conversion statistics. We find out the total number of users who clicked on a Microsoft Bing ad and were thus redirected to our website. In addition, further anonymous data (e.g. the number of page views and the time spent on the website) are collected. We do not receive any information that can be used to personally identify users. If you do not want to participate in the tracking process, you can also refuse to set a cookie here - for example, by deactivating the saving of cookies in your browser settings. You can refuse to receive interest-related advertising from Microsoft by visiting the corresponding opt-out page of Mircosoft: choice.microsoft.com/de-DE/opt-out.

Further information on data protection at Microsoft and the cookies used by Microsoft can be found in Microsoft's data protection declaration: privacy.microsoft.com/de-de/privacystatement.

The evaluation of user behavior for marketing purposes is our legitimate interest in data processing in accordance with Art. 6 Para. 1 lit. f) GDPR.

6. Plugins and tools

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this page has no influence on this data transmission.

The use of Google Maps is in the interest of an attractive presentation of our online offers and to make it easier to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.

You can find more information on handling user data in Google's data protection declaration: https://www.google.de/intl/de/policies/privacy/.

7. Rights of the data subject

Revocation of your consent to data processing

If the processing of personal data is based on a given consent, you have the right to withdraw your consent at any time. The withdrawal of consent does not affect the lawfulness of processing based on consent before the withdrawal.

An informal email to us is sufficient to exercise the right of withdrawal.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of the data processing and, if necessary, the right to correct, block or delete this data. You can contact us at any time at the address given in the imprint if you have any further questions about personal data.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only take place if it is technically feasible.

Right to lodge a complaint with the competent supervisory authority

In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the responsible supervisory authority.

Supervisory authority:

The State Commissioner for Data Protection and Freedom of Information Mecklenburg-Vorpommern
Heinz Müller

Werderstrasse 74a
19055 Schwerin

Phone: +49 (0) 385 59494 0
Fax: +49 (0) 385 59494 58
Email: info@datenschutz-mv.de
Website: www.datenschutz-mv.de

8. Changes to our data protection regulations

We reserve the right to change the data protection declaration in order to adapt it to changes in the legal situation or in the event of changes to the service and data processing. However, this only applies to explanations of data processing. If user consent is required or parts of the data protection declaration contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the user. Users are asked to inform themselves regularly about the content of the data protection declaration.